Meal planning, by text

The kindest way
to answer “what's
for dinner?”

Luna is a warm AI you text. She learns what your family eats, plans around your week, and sends a tidy grocery list. She can also prepare a Kroger cart for you to review.

a real Wednesday
at 6:42 pm
9:41
Luna
Luna
(650) 885-9485
Today · 6:42 PM
+
iMessage
Free in early accessNo app to installPause anytime by texting STOP
Loved by families & written up in
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A real Wednesday

This is what a conversation with Luna actually looks like.

No prompt engineering. No “please specify dietary restrictions in the format below.” You text her like you'd text your sister.

What she remembers
Family preferences, allergies, budget, pantry, weeknight schedule
What she sends
Meal plans, grocery lists, recipes, swap suggestions, light reminders
Luna
(650) 885-9485
Live
Today · 6:42 PM
The name
張黃雲月
Zhānghuáng Yúnyuè
“yellow cloud moon”

Luna is named for our
founder's grandmother — the one who fed everyone.

She remembered who didn't like cilantro and who needed a little extra rice. She planned around the week, the budget, the weather, and the kids' soccer practice. She made it look quiet, and effortless, and warm.

Luna picks up where she left off. The moon cradles a leaf — for nourishment, for evening rituals, for the people we feed.

How Luna works

Three texts to dinner sorted.

No app. No account. Open Messages, type one line, and Luna takes it from there.

01
Say hi

Text Luna at (650) 885-9485.

She'll ask a few warm questions — who you're feeding, what they like, what's already on hand. No forms. No onboarding wizard. Just a conversation, the way you'd talk to a friend.

Person texting Luna at a kitchen counter in warm evening light
02
She drafts the week

Four dinners. Around your real life.

Luna writes a meal plan that fits your schedule, your pantry, and your family's quirks. Slow cooker on Tuesday because of soccer? She remembers. Owen on his orange-foods phase? Honey-glazed carrots, hidden in the curry.

Handwritten weekly dinner plan on a notebook with herbs and a pencil
03
You approve

Tap once. She handles the rest.

A tidy grocery list shows up — organized by aisle, totaled, and ready to text to Instacart or print for the fridge. Need to swap a meal? Just say so. Nothing happens without you.

Approved grocery list with checkmarks, fresh greens, lemons, rice, and a phone
The Luna app

Everything she remembers,
in one quiet place.

The conversation lives on your phone. Recipes, lists, and family preferences live in a soft web app. Open it when you want, ignore it when you don't.

A tidy weekly view

01 · This week
luna.kitchen/week
Week of May 12 · The Mercer family
Hi Sarah — here's your week.
Mon
Honey-soy chicken thighs
30 min
done
Tue
Spinach-stuffed chicken
25 min
done
Wed
Sheet-pan parmesan
35 min
tonight
Thu
Sweet potato curry
40 min
next
Fri
Family pizza night
next

Aisle-sorted, totaled

02 · Grocery
This week's list
Groceries
9 items · ~$94
Produce
Pantry
Dairy
Review on Instacart

She remembers everything

03 · Preferences
No cilantro for Mom
Owen (7) — orange foods phase
Tuesdays = soccer, under 30 min
$Budget ~$95/week

No cilantro for Mom. Owen on his orange-foods phase. Slow cooker on Tuesdays. Budget around $95. Luna doesn't forget.

Saved as she writes them

04 · Recipes
1
Honey-soy chicken thighs
30 min
2
Spinach-stuffed chicken
25 min
3
Sheet-pan parmesan bake
35 min

Every meal Luna suggests is saved with simple steps you can text her about while you cook.

Pantry-aware planning

05 · Pantry
Chicken thighs1.2 lb
Spinach1 bag
Sweet potato3
Basmati rice½ bag
Soy sauceok
Honeylow

She'll lean into what you have, suggest using-it-up meals, and never tell you to buy three jars of cumin.

What families say

Quietly making weeknights
a little easier.

M
It's like having the most patient friend who happens to have a meal-planning superpower. The Sunday-night dread is gone.
Maya R.
Mom of two · Brooklyn, NY

I used to spend two hours every Sunday on Pinterest. Now I send Luna a voice memo at school pickup and dinner is decided by the time I'm home.

D
Devon P.
Dad of three · Austin, TX

She remembers that my husband doesn't like cilantro and that my daughter is on a beige-foods phase. It's freakishly thoughtful.

P
Priya K.
Family of 4 · Seattle, WA
2,400+
meal plans drafted
4.9 ★
from early-access families
~$28
avg saved per grocery run
11 min
from text to grocery list
The basics

Common questions, briefly.

Is it really just text? No app?

Right. Luna lives in Messages. There's a tiny web app for recipes and lists, but you never have to open it.

Will she send things without asking?

Never. Luna drafts and asks. Nothing gets sent to a retailer until you ask, and checkout always stays with you.

What does it cost?

Free during early access. Paid plans will start around $9/month for unlimited meal planning. Pause anytime.

How does she handle picky eaters?

She remembers preferences over time. Tell her once that Owen won't touch anything green and she'll plan around it forever.

Say hi tonight

Text Luna.
(650) 885-9485

Free for early-access families. No app, no account, no credit card. Try “Plan dinners this week” and see what she sends back.

Luna
“Hi — want me to plan this week's dinners?”
To: YouToday · 6:42pm